Facebook is the largest and most popular social networking site and if you are a member yourself, which I am sure you are, you will have noticed adverts trying to sell you products or services.
Facebook Ads are not shown at random; they are targeting you because of your age, gender, likes and profile. If you aren’t sure where these adverts are, then login to your Facebook and look to the right of the screen. You will immediately see some image based adverts; this is ‘Facebook Paid Search Advertising’ and this approach could work for your business.
Facebook Ads involves creating multiple adverts to help build an audience for your Facebook Page. You then use the targeting options to show your adverts to only the people you want to reach. These then encourage check-ins, participation in events or create an offer to encourage more activity on your page. You are then charged each time someone clicks on that advert. When people interact with the content on your page, their friends are eligible to see the activity in their news feed, which encourages more traffic to your page. When people do things such as ‘like’, comment or check-in to your page, you can then promote those activities to their friends to generate more interest in your website.
Every day, about 200 million people login to Facebook, spending an average of 14 minutes on the site, adding up to about seven hours per month! This high number of engaged users represents a huge potential advertising audience for your business.
The adverts on Facebook are targeting you because of the things you have on your profile, the music you have said you like, your interests and groups. Your telling Facebook who you are and what you’re interested in and this data is in-turn passed onto their advertising platform. If you have a product or service you think could be marketed to this network, you should be using it.
Here at Improve Position, we understand that most business and website owners simply do not have the time to sit down and manage their Facebook paid search advertising campaigns on a daily basis. In today’s busy world, time is money and your time is better spent taking care of your business. That is where we can help. When trusting us to manage your Facebook PPC adverts, you can be confident that your campaigns will be setup to target the right audience. They will be closely monitored, on a daily basis, to make sure your costs stay as low as possible, whilst your return is as high as it can be. Facebook continuously tracks the activity on your page and our team of online marketing professionals know exactly how to use this data to your advantage.
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